Competitive Differentiation
How will your potential customers know what makes you different from your competitors? You will tell them on your blog! Show them how you work, what sets you apart and how your solution to their challenges is unique.
Brand Building
A blog is a great way to get your brand in front of thousands of people who otherwise would never know you existed.
Build Community
Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for every business domain.
Higher Search Engine Rankings
Search engine marketing is hot. We believe search is actually gaining some market share from other types of online marketing. Business blogging offers an affordable solution for small business. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. People will be able to find your website more easily (because Google will list more pages), Google will re-index your site more frequently (meaning new pages you put online will appear in the search results more quickly) and it will also give your rankings a boost.
Relational Marketing
Successful selling is all about building relationships. By posting honest, transparent, heart-felt articles on your blog you will instill trust and respect in your potential customers. The best blogs are a 2-way communication where your readers can comment on your articles. This interaction gets them more involved and more engaged.
Social Media Marketing
Community sites such as Facebook and MySpace, and social bookmarking sites like delicious, Stumbleupon and digg can produce astounding results. If you are lucky enough to have one of your blog articles go ‘viral’ on one of these sites you should brace yourself for a surge of new website visitors and possibly some high quality inbound links.
Media & Public Relations
The chances are if you are running a blog but your competitors are not the media will contact you, not them.
Reputation Management
Do you know what is being said about you online or do you have a platform to counter any negative press your company is receiving. It is one way you can help to manage your online reputation.
Direct Communications
Over time will you will build up a readership of people who have subscribed to receive updates to your blog because they are interested in what you have to say. Every time you publish a new article it gets pushed out to all your readers giving you the ability to communicate directly with your target audience.
Lower Costs
Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
Better Communications
Blogging provides several communication benefits.The biggest benefit of RSS for your web audience is a better solution for notification than websites themselves or email. As indicated by Bill Gates in a speech at the Microsoft CEO Summit 2004 in Redmond, Washington: if you just put information on a Web site, then people don't know to come visit that Web site, and it's very painful to keep visiting somebody's Web site and it never changes. It's very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it
